Your Promotion $'s at work
When today’s consumers are seeking hardwood information and inspiration, their search often takes them to the American Hardwood Information Center, www.HardwoodInfo.com, a service of the Hardwood Manufacturers Association, and a stellar example of your promotion dollars at work.
With the goal of promoting the use of American Hardwood products, it is especially important to keep the website’s content current and dynamic. Often assisting in that effort is New York City influencer, design industry consultant and writer/editor, Wendy Silverstein. You’ll easily find her work on the website’s Home Page under “Insights from the Experts” and “What’s Trending.” Here’s a sampling from “Creating a Naturally Healthy Home.”
“The pandemic has changed the way many of us think and feel about home. More than ever, it has become a place of refuge, safety, and comfort in an uncertain world. The need for our dwellings to be sources of both physical and emotional wellbeing has never been stronger. Architects and designers looking to maximize the unique and personal qualities of a residence have long recognized that specifying wood offers a natural means of achieving that goal.
Without doubt, a good part of wood’s appeal is due to the fact that like us, each piece of timber is unique—its color, texture, and grain are as individual as a human personality, so we keep discovering new aspects of its beauty and versatility to delight in. But there are other good reasons why being surrounded with hardwood makes us feel good.
It is exactly the kind of material that today’s environmentally conscious consumer demands: One that’s renewable, sustainable, plentiful, durable, and easy to work with—all of which makes it an excellent return on investment, too. And that feeling of wellbeing is not just in our minds or pocketbooks. Wood is healthy; it doesn’t harbor dust and other allergens, and it gives off almost no VOCs in its natural state. What could be more reassuring than that?”
Wendy Silverstein, a consultant to the design industry and a former editor at Architectural Digest, Home, Kitchen & Bath Customer Planner, and Home/Style magazine, is a regular content contributor to the American Hardwood Information Center. Visit www.HardwoodInfo.com for more of her work.