Spreading the Word on Cypress

As the voice of the cypress industry, the Southern Cypress Manufacturers Association (SCMA) is tasked with promoting cypress building products to consumers and design professionals alike. And while being a smaller group that represents a specialized species, the SCMA still packs some mighty marketing muscle. Here’s a brief look at the ongoing cypress promotion campaign.

Producing Content

One of the SCMA’s top priorities is producing informative content to influence consumers and their purchasing decisions. To do so, the SCMA frequently publishes editorial articles highlighting the latest trends in home design and featuring interviews with top design professionals on how and why they prefer working with cypress.

For example, the SCMA recently published two articles. The first, titled “Fabulous Furniture Upgrades for Your Home,” is a list-based article that delves into why solid wood furniture is a smart investment for homeowners. The other, titled “Add a Dash of Spice and Style to Your Kitchen,” explores why spicing up kitchens with stylish, timeless, and natural materials—like cypress—is a recipe for success.

And speaking of success, these two editorial pieces are just that. To date, the articles have secured 31 print placements and 2,000 online placements, reaching nearly 408 million potential readers—all for an investment of just over $8,000. Now that’s effective content.

The SCMA will continue utilizing the power of the written word as the year goes on. This month, be sure to keep an eye on CypressInfo.org and your local newspaper for ideas on how to create the outdoor kitchen and entertainment space of your dreams with cypress.

Getting Social

Are you following the SCMA on Instagram, Facebook, and Twitter? If not, you’re missing out on seeing cypress in some gorgeous projects and learning interesting facts. The next time you’re scrolling through your social media feeds, pay a visit to the SCMA’s pages and make sure you click the “follow” button. New content is posted daily—and feel free to share it to your pages!

Supporting the Industry

As a trade association that focuses on promotion, SCMA members understand how uniting together leads to a successful marketing campaign that benefits the entire industry. That’s why the SCMA is a proud supporter of the Real American Hardwood Coalition and maintains an active role in its initiatives. The SCMA also is doing its part to promote #RealAmericanHardwood on social media.

And remember, as a member of the SCMA or HMA, your company is eligible to use the Real American Hardwood logo in your business communications and operations. You’re encouraged to use it on your website, social media platforms, invoices, business cards, trucks, and so on.

If you haven’t already, visit RealAmericanHardwood.org to learn more and consider getting involved directly. By working together, we’ll build something big.

One Final Note

Is your company engaged in the manufacture, processing, or distribution of cypress? Consider getting on board and help promote the uniquely versatile, distinctive, and beautiful species. Contact the SCMA at member-services@cypressinfo.org to learn more.

Photo courtesy of Jack Gardner