Your HMA promotion $s at work

Recently, a member asked why HMA is involved with the New York Chapter of the International Furnishings and Design Association (IFDA)? It was a great question and one that has prompted this - and future - articles regarding your HMA dues dollars at work.

It’s all about networking and …
Collaboration, and the fulfillment of HMA’s Mission “to promote solid American Hardwood products.” For years, HMA has collaborated with IFDA because:

• “It is a worldwide professional alliance of leaders representing the residential and commercial furnishings and design industry, and it provides its members with the tools and resources to enhance their businesses.
• Its members are executives and companies that manufacture, distribute, design, write about or sell floor coverings, lighting, decorative fabrics, accessories and building products. Others are engaged in graphic, residential and contract design, education, publishing, licensing, marketing, and communications.”

Bottom Line
IFDA is the “voice” of the furnishings and design industry, and the international association is an excellent information conduit for our Hardwood message, and HMA’s overall Educational/Promotional efforts to elevate American Hardwoods as the building and remodeling material of choice.