Update: Real American Hardwood Promotion Coalition

The Real American Hardwood Promotion Coalition (RAHPC) continues to make great strides forward, despite the COVID-19 pandemic. All research, which encompassed a wide audience of consumers, architects, contractors, home renovators, designers, millennials, and Gen Xers, has been conducted, analyzed, and placed in the hands of the brand accelerator.

• Marketing consultants have developed a preliminary Go-To-Market Playbook which will outline the many ways companies and associations can engage and guide influencers.
• The RAHPC Executive Committee is preparing a webinar to update funding partners and industry affiliates on the Playbook highlights.

To learn more about the webinar details, to sign on as a funding partner, or for general questions regarding the work of the Coalition, email hardwoodpromotion@gmail.com. And visit www.HMAmembers.org for the entire Real American Hardwood Promotion Coalition update.