Marketing advice set into motion - video

Several months ago, the monthly newsletter from Minnesota-based, content marketing agency Brandpoint, reported that “90 percent of consumers say videos help them make buying decisions.” (Great advice!)

At about the same time Brandpoint was issuing this significant marketing info, HMA member company, Northwest Hardwoods, Inc., was introducing its new marketing campaign, along with the release of a video entitled, “Hardwoods: The Responsible Choice.” (They must have gotten the Brandpoint memo.)

If you’ve not tuned in yet, find the concise presentation on YouTube. Its message to consumers resonates strong and true, especially when it says, “When you choose hardwood products, you are making a sustainable choice, a beautiful choice, and most of all, a responsible choice!” (Nice job, Northwest Marketing team!)

What else did Brandpoint have to report?

• “72 percent of customers would rather watch a video to learn about a product, versus reading about it.
• And by 2022, video content will account for 82 percent of all online traffic.”

Bottom Line: If your strategic marketing plan doesn’t include video, now’s the time to recalibrate.