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HMA NextGen Leaders & the art of advocacy

The Oxford Dictionary defines “advocacy” as “public support for or recommendations of a particular cause or policy.” In terms of the hardwood industry, advocacy is what the Hardwood Federation does on our behalf. Yet, each of us, as a hardwood industry stakeholder, is charged to wear the hat of advocacy. To be most effective, however, requires training.

On September 11, 2018,  during the Hardwood Federation’s Fall Fly-in event in Washington D.C., that’s just what HMA’s NextGen Leaders, and their counterparts, the Emerging Leaders of the National Wood Flooring Association (NWFA), received - a formal lesson in ‘Advocacy’ from Tiffany N. Adams, president of T. Adams Consulting, LLC, and a seasoned public affairs and government relations executive.

Twenty industry ‘Young Leaders’ participated in this special advocacy learning session/meeting, hosted by the HMA and NWFA. This collaborative effort allowed them to network, share ideas and challenges, plus provided the advocacy acumen they later drew upon during their many meetings on Capitol Hill. These impressive young people were front and center with federal representatives. And their young voices were heard loud and clear.

To the Young Leaders unable to travel to Washington because of Hurricane Florence, you were missed. Yet, there is always next year. Mark your calendars, please. In the meantime, contact your counterparts who were able to attend, and ask if they’ll share their ‘Advocacy’ notes with you.

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