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Program Schedule

Wednesday, March 20
9 a.m. – noon SCMA Annual Meeting
10 a.m. – 7 p.m. Conference Registration
11 a.m. – 1 p.m. NextGen Leaders Council Meeting
1 – 2 p.m. HMA Board of Directors Luncheon
1 – 2 p.m. WCMA Board of Directors Luncheon
1:30 – 4 p.m. Exhibitor Set up
2 - 5 p.m. HMA Board of Directors Meeting
2 - 5 p.m. WCMA Board of Directors Meeting
6 – 7:30 p.m. Opening Reception & Expo
Thursday, March 21
7 – 8:30 a.m. Breakfast Buffet
8:30 a.m. Welcome and HMA Business Meeting
9 – 10:15 a.m. Enterprise Risk Management + HMA Member First-hand Experiences
John Smith, President/CEO
Pennsylvania Lumbermens Mutual Insurance
10:20 – 11 a.m. Today’s Top Priorities
A moderated, interactive discussion on current industry topics.
11 – 11:30 a.m. American Hardwood Promotion Update
Linda Jovanovich, Executive Vice President
Hardwood Manufacturers Association
11:45 a.m. – 1:30 p.m. Vendor Expo Café
Enjoy a luncheon buffet while visiting the industry’s leading suppliers.
11:45 a.m. – 1 p.m. WCMA Membership Meeting/Lunch
1:30 – 2:30 p.m.

Best Business Practices SoundBytes

  • Social Media Marketing: Isaac Oswalt, Founder and Owner, 21 Handshake
  • Benchmarking: Bree Urech-Boyle, Chief Financial Officer, National Wood Flooring Association
  • Advocacy: Dana Lee Cole, Executive Director, Hardwood Federation
2:30 – 3:30 p.m. Counting Growth Rings: Building Upon a Legacy of Hardwood
HMA NextGen Leaders Council
5:15 – 6 p.m. NextGen Reception
Hosted by HMA’s NextGen Leaders Council
6 – 7:30 p.m. Reception & Expo
Friday, March 22
7:30 a.m. Breakfast Buffet
8:30 – 9:30 a.m. An Economic Outlook
Brendan Lowney, Principal
Forest Economic Advisors LLC
9:30 – 10:30 a.m.

Hardwood Market Trends

  • Cabinetry: Angela O’Neill, Wellborn Cabinet
  • Moulding/Shiplap: Matt Weaber, CEO, Weaber, Inc.
  • Flooring: Emily Morrow Finkell, CEO, EF Floors & Design
11 a.m. Exhibitor Teardown
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