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Hardwood Executive

About your Corporate Wellness Strategy

Wouldn’t it be great if employers could consult a “workplace well-being crystal ball” to determine which wellness program best fits the needs of their employees? Crystal Ball – NO! Health Promotion Strategies – YES!

Sara Tarca, a workforce health consultant at OneDigital, suggests that employers ‘meet employees where they live,’ rather than try to change them, and offers these “four ways to increase the effectiveness of your corporate wellness strategy.

  • Identify Priorities - Find out from your employees what they are concerned with and what they care about. (You might feel that they should care about heart disease, BMI, high blood pressure, etc., but if it isn’t a priority for them, your program won’t be successful.) Start with what the employee would like to change, and when they’re feeling confident, they will expand to other health improvements.”
  • Personalized Programs - Circulating in the health and well-being industry is the phrase “Bring Human Back” to the workplace, an encouragement to employers to “find out what is causing stress for millennials, and generations responsible for millennials.” If it is the financial burden of student loans, for example, one strategy is wellness incentive management.
    “This program is where an employer targets benefit plans and well-being rewards to personal needs such as a benefit for student loan repayment, or the opportunity to earn points for health coaching sessions that can translate to dollars towards loan repayment.”
  • Employee Involvement - Connecting employees to health improvements and topics they care about via webinars, family sessions, self-help materials, individual counseling, internet resources and seminar programs will enable employers to tailor programs to their employees’ lifestyles, schedules and comfort levels, plus cultivate a culture of well-being.
  • Documentation - “Focus on recording both successes and stumbles. By measuring if, when and how employees made changes - did they use the tools that they learned in a mindfulness seminar, for example - your program is better positioned to garner resources and gain tangible results.”

“Employees want to feel their best, and bring their best selves to the job, but often don’t know where to start. They need to believe you’re on their side. Meeting people ‘where they live,’ tapping into their motivation and existing goals to move in a positive direction - with the right tools, at the right time – will improve the engagement of your wellness programs and consequently the health of your population.”

Sara Tarca has over 20 years of experience in the Wellness and Health Promotion industry. She can be reached at starca@onedigital.com or 860.773.6990.

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